Contact:

SANDY PERRY, COMMUNICATIONS MANAGER
PHONE: 908-234-1225, EXT. 104
SANDY@NJCONSERVATION.ORG

Help save open space while you shop for outdoor gear at Eastern Mountain Sports

in Moorestown, May 2-3

FOR IMMEDIATE RELEASE

MOORESTOWN, NJ, April 17, 2008 – Want to stock up on cool outdoor gear and help preserve land in New Jersey at the same time? Then come to the grand opening weekend of the new Eastern Mountain Sports in Moorestown from Friday, May 2 through Sunday, May 4.

Eastern Mountain Sports will donate 1 percent of its opening weekend sales to New Jersey Conservation Foundation (NJCF), which has been preserving land and natural resources in the Garden State for nearly 50 years. The new Eastern Mountain Sports store is located at 400 Route 38 in the Moorestown Mall.

“We’re thrilled and honored that EMS has chosen us from among a number of worthy groups to receive this donation,” said Chris Jage, NJCF’s assistant director for South Jersey. “EMS customers love playing in the outdoors, and we love preserving New Jersey’s outdoors, so it’s a perfect match.”

The EMS grand opening weekend celebration will include food, prizes and live music. Customers who stop by New Jersey Conservation Foundation’s table will receive a free six-month membership.

Since 1960, NJCF has preserved over 100,000 acres of land in New Jersey, from the Highlands in the north to the Delaware Bayshore in the south - permanently protecting forests, wetlands, farmland and natural resources. NJCF currently manages nearly a dozen preserves that are open to the public for passive recreation such as hiking, bicycling, bird-watching, fishing, picnicking, kayaking and canoeing.

Among NJCF’s preserves in the Moorestown vicinity are the 9,400-acre Franklin Parker Preserve in Chatsworth, the 1,227-acre Four Mile Preserve in Chatsworth, and the 170-acre Evert Trail Preserve in Pemberton.

For more information on enjoying New Jersey Conservation Foundation’s preserves or helping to protect New Jersey’s natural resources, visit our website at www.njconservation.org or call 1-888-LAND-SAVE (1-888-526-3728).